May 15, 2009
So i re-looked at the tone of voice of the pj smoothies brief, which is described on the brief as; Fun, honest, unashamedly mainstream/popularist, slightly edgy. So i’ve taken the fun bit - the man getting covered in falling smoothie, getting drenched, in it. the ashamedly mainstream/popularist- the use of ‘new rave’ style of colouring, the is very mainstream, but works with the brief really well. It really makes everything stand out too, and this is what you want from a billboard. For the slightly edgy bit i plan to add a tag line, something maybe a bit cheeky, something that 16-25 yr old age group would find amusing.

So i re-looked at the tone of voice of the pj smoothies brief, which is described on the brief as; Fun, honest, unashamedly mainstream/popularist, slightly edgy.

So i’ve taken the fun bit - the man getting covered in falling smoothie, getting drenched, in it.

the ashamedly mainstream/popularist- the use of ‘new rave’ style of colouring, the is very mainstream, but works with the brief really well. It really makes everything stand out too, and this is what you want from a billboard.

For the slightly edgy bit i plan to add a tag line, something maybe a bit cheeky, something that 16-25 yr old age group would find amusing.

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